Hey, it's Sanjai.
A while back you signed up for a newsletter named “The Auxo Letter“ I used to write. It's been quiet since, so this email might be a surprise. I'm starting again, this time under my own name, writing about product, growth, and copy.
Every week, one real thing broken down, an app, a flow, a line of copy, and the why behind it.
You're already on the list, no action needed. I could use your support getting this off the ground, if you know someone who'd find this useful, sending it their way would mean a lot.
Quick favor: If this landed in promotions or spam, could you move it to primary? means a lot.
P.S. attaching a photo below in case you forgot my face. you didn't, but here it is anyway
What to Expect
Every week, one of these lands in your inbox.
The breakdown. One app, one flow, one piece of copy, taken apart properly. Not a listicle of tips, one real thing, looked at closely.
The line I'd have killed. A sentence from a live site or app that shouldn't have shipped, and what I'd have written instead.
Screenshot roulette. One UI screenshot, no context. What's broken here? I'll share the answer, or the best guesses, in the next one.
Learning of the week. Some weeks I won't have a full breakdown ready, so I'll share what I actually learned or got wrong that week instead.
We kept building faster. We stopped understanding why.
See you on Tuesday ,
Sanjai Kathirvel